St. Claire Group

St.Vincent Health; Indianapolis, IN

A Passion for Extraordinary Care

Peyton Manning Children's Hospital at St.Vincent; Indianapolis, IN

338-KIDS

Alexian Brothers Health System; Chicago, IL

Imminent Health

The Children's Museum of Indianapolis; Indianapolis, IN

Dreams

about St. Claire Group

recent work

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Who We Are

Based in Indianapolis, Indiana, the St. Claire Group (SCG) has been providing strategic planning and marketing counsel, and marketing communications initiatives, to clients across the United States since 1992. Our organization focuses distinctly on assisting professionals to better understand their customers and provide solid marketing strategies to enable growth.

With more than a dozen internal associates, and an additional 10 external partners, SCG is well poised to serve clients of diverse scale and scope. Everything about SCG is centered on manifestation of this focus:

The convergence of strategic marketing and business results.

learn more about stclaire >

338-KIDS

Volumes were beginning to decline in the emergency room. This campaign encourages consumer to call a nurse-advice telephone line to seek care advice/information about a sick child. Read the full story →
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Callers are triaged to appropriate care level – either stay at home, visit a PCP in the near future, or go to the Emergency room. Call volume and ER volume continue to increase as a result of this campaign.
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338-KIDS
IN THIS PROJECT: Tags: health care, healthcare, microsite, outdoor, Peyton Manning, Peyton Manning Children's Hospital at St.Vincent, PMCH, print, radio, St.Vincent, st.vincent health, television, Van Wrap
Imminent Health

This campaign was designed to set Alexian Brothers Health System apart from the competition, both visually and through our messaging. Nothing was shot within a clinical setting. Read the full story →
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SCG utilized people in everyday settings and allowed viewers to peer into the future of people on the screen and their impending health condition. After six months, we launched a series of spots that resolved what happened to some of the people in the spots and the care they received at Alexian Brothers Health System.
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Imminent Health
IN THIS PROJECT: Tags: Alexian, Alexian Brother's Health System, health care, healthcare, television
Our Fight Against Cancer

St.Vincent had just celebrated the opening of the new St.Vincent Cancer Care Center. This campaign was designed to increase consumer top of mind awareness of cancer care services at St.Vincent. Read the full story →

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Our Fight Against Cancer
IN THIS PROJECT: Tags: health care, healthcare, microsite, St.Vincent, st.vincent health, television
Doctor Speak

Peyton Manning Children’s Hospital at St.Vincent resides in a market with a competing hospital with a long-standing, dominant brand in the market. The goal of this campaign was to elevate in the minds of consumers that high-level tertiary care is delivered at PMCH. Read the full story →
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It was also important to show the compassionate connection between patients, physicians and family which is an advantage they have realized over the competition.
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Doctor Speak
IN THIS PROJECT: Tags: health care, healthcare, microsite, Peyton Manning, Peyton Manning Children's Hospital at St.Vincent, PMCH, print, St.Vincent, st.vincent health, television
My Brand New Life

Bariatric services are a key service for health systems to promote. As the market leader, St.Vincent has had a challenge to maintain that position with other hospitals and providers introducing this service. Read the full story →
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The creative strategy was to tell a story about three bariatric patients and follow them through there journey. My Brand New Life is the campaign that creatively executed this strategy.
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My Brand New Life
IN THIS PROJECT: Tags: Bariatrics, health care, healthcare, microsite, outdoor, print, St.Vincent, st.vincent health, television
We Thought About You

A point of distinction for St.Vincent within this very competitive healthcare environment is the compassionate care and catholic heritage of the system. This campaign helped to reinforce this message. Read the full story →

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We Thought About You
IN THIS PROJECT: Tags: health care, healthcare, outdoor, print, St.Vincent, st.vincent health, television
The ONE

In an effort to elevate the clinical reputation of Saint Joseph Regional Medical Center, St. Claire Group developed a campaign that focused on areas of clinical distinction that set this hospital off from its competition. The ONE campaign was established to “brand” each of the areas of clinical excellence as the ONE place in the market to offer this clinical excellence. Read the full story →

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The ONE
IN THIS PROJECT: Tags: health care, healthcare, outdoor, Saint Joe, saint joseph regional medical center, television
Monogram Maternity

How do you combat a competitor that builds a brand new, $30 million dollar hospital in your backyard that offers new maternity services? This was the challenge for St.Vincent Carmel Hospital. Read the full story →
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Renovations of existing space and a more personalized birthing experience was the deliverable that patients would encounter when having their baby as part of the new Monogram Maternity program. Creatively, this campaign demonstrates how St. Claire Group executed the message to consumers that St.Vincent was the place that allowed women to personalize their birthing experience.
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Monogram Maternity
IN THIS PROJECT: Tags: health care, healthcare, outdoor, print, St.Vincent, St.Vincent Carmel, television
Project 18

Childhood Obesity is at epidemic proportions. Peyton Manning Children’s Hospital at St.Vincent developed Project 18 as a school-based education, nutrition and exercise program aimed at reducing the incidence of this condition. Read the full story →
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St. Claire Group developed the communications materials that were sent to each of the participating schools, as well as the promotional materials to elicit participation in the program. Web videos featuring Peyton and Archie Manning highlighted this communications effort.
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Project 18
IN THIS PROJECT: Tags: health care, healthcare, microsite, online, Peyton Manning, Peyton Manning Children's Hospital at St.Vincent, PMCH, print, St.Vincent, st.vincent health, television, web video
This Place

Peyton Manning Children’s Hospital at St.Vincent was considered by many in the market to only treat minor conditions. The goal of this campaign was to elevate the depth of clinical care and excellence that exists at this high-level tertiary care hospital. Read the full story →
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It was also very important to visually represent the compassionate care delivered to each patient and family member.
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This Place
IN THIS PROJECT: Tags: health care, healthcare, Peyton Manning, Peyton Manning Children's Hospital at St.Vincent, PMCH, print, St.Vincent, st.vincent health, television

Nobody Thinks About Health Care Until They Need It!
Television campaign depicts this belief

People normally don’t think of health care until they, or a loved one, are forced to think about it in a time of crisis. This thinking led the creative team at St. Claire Group down the development path of a series of spots focused on the reality that at some point in time, all of us will need to access health care in some form.

Alexian Brothers Health System, located in suburban Chicago, allowed St. Claire Group to develop the concept of Imminent Health. The creative strategy centered on groups of people in various, real-life scenarios, and the realization that within those groups there were individuals who would experience a health condition in the future that would require care.

You can view this campaign in the Portfolio section of the site, or just click here.

St. Claire Group is currently working with Alexian Brothers Health System to create a series of spots that resolve the health condition of one of the individuals in each of the previous spots… check back to see this campaign soon.
St. Claire Group Awarded the Gold
St. Claire Group (SCG) is excited to announce that we have been awarded a Gold Award in the recent Cardiovascular Advertising Awards for 2011. This award-winning spot was developed for a long-time valued client of SCG, St. Vincent Heart Center of Indiana.

This long-format spot entitled, “A Passion for Extraordinary Heart Care,” brings to life the human side of health care, specifically as it relates to the heart. Hospitals provide compassion and care for persons in need. Sometimes this involves the latest technology, but more often than not, it involves a human touch – the compassion to care for one another at one of their greatest times of need. St. Claire Group worked closely with the our client to capture the essence of this compassion and emotion within this creative work.

For more information and to view this spot, click here.